For two decades, I've been at the forefront of digital and performance marketing, helping global giants and challengers build brands and drive growth.
A few of the brands I’ve had the pleasure of working with:
Launching Amazon Music Unlimited
- Led launch of Alexa-powered music platform, driving trial subscriptions
- Success from the AMU launch led to collaborations with 20+ Amazon business units, including Books, Prime Student, Fresh, AWS Intersect, and Amazon Science.
Introducing the world to Lady Gaga
- Developed and executed digital campaign to launch Lady Gaga's debut single "Just Dance" and album The Fame to mainstream audiences.
- Success from the launch drove campaigns for "Poker Face," "LoveGame," and "Paparazzi," culminating in promotion of The Fame Monster deluxe EP.
Educating students and parents with Sallie Mae
- Led YouTube and Meta campaigns promoting financial aid video series and lo-fi study playlists for college students and parents.
- Hacked campaign won a Shorty Award for Best Video Series in 2023, and Sound Mind was awarded Best in Show at 2024 Ad Club Hatch Awards.